The word gets thrown around so much, that you could end up getting blinded by the marketing. Just do one quick search for a SEO company online, and you will get hit with millions of results. You will have a hard time deciphering which is best, but you may gravitate towards the people that are at the #1 spot. That seems like the best, right? Well, that could be true for today, but tomorrow, the whole landscape could change, which is why you should always look into 3 things when you are going to hire any company to help you with this sort of marketing.
Consider The Methodology:
Every search engine optimization company will talk about their own proprietary blend of options. That’s ok, in essence, but you will absolutely need to know what they are going to be doing with your website, keywords and more. If you do not know at all about what they are going to be doing with your brand, then walk away. You need to get an insider’s look at what they roll out and how they are going to take you from the listings in the back to the front page every single time.
Pure SEO (Not SEM):
Let’s get this clear, SEO is not the same as SEM. Some companies seem to get this confused, or at least hope that you are. Consumers are increasingly busy, and often times do not want to explore what all these acronyms mean. It’s for that reason that you will find that many will just pay a company to help them and will not necessarily delineate between the two.
The first acronym is about search engine optimization. That is a mix of link creation, on page changes, and much more. Aside from that, search engine marketing requires paid searches and advertising. That’s not the same thing, so don’t buy into one without knowing what the other is.
Hidden Fees and The Hard Sell:
Watch out for the hard sell about high cost services for months and months on end. Sometimes, you will get asked to sign a long term commitment for this type of project. When you are not sure about this, then don’t go for it. If you can get away with a short term solution, chase that instead, so that you will be able to get started with a budget that fits your needs. If you find that you are getting pressured to pay more and more, and there are hidden fees at the time of your estimate, don’t sign or pay for anything.
The above things that you need to look for are just a few simple things that you will want to consider when you are working with any SEO company. Not all the companies that you see listed at the forefront of search platforms are great at what they do for others. They may be able to market themselves, but not necessarily anyone else. It’s for that reason that you should weigh out your wants, needs, and speak to a company that knows what they are doing.
ExplodeSEO is a New York based SEO Company specializing in SEO Services such as traditional SEO, risk free SEO, Internet marketing Consulting, Local Optimization and Reputation Management services.